Its 2012 if your business is not on Twitter now is the time to get going.
This simple little cheat sheet will help new Twitter users navigate the seeminlgy complex Twitterverse and help make your tweets more productive.
Sending a Tweet on Twitter
It is this easy set up a profile. See that little box at the top of your Twitter home page which reads
“What are you doing?”
Type in a tweet in this box and then press “Update.”
But, remember, you have to express yourself in only 140 characters! Think of it as a text but it is NOT PRIVATE
Reply to a Tweet
See a tweet you would like to reply to? Hit the reply button under the trash can next to the specific tweet and Twitter will automatically populate the text field with the user’s screenname so you can reply.
Delete a Tweet
Send a tweet before it was done? Visit your profile page on Twitter and click the trash can icon next to the tweet to delete it from the Twittersphere.
Hash Tag # on Twitter
See the “#” on Twitter and wonder what it could mean? The hashtag helps Twitter users designate keywords to conversations that are popular. For example, #McDStories A Twitter campaign by McDonald's, aimed at highlighting good news relating to the fast food chain, completely backfired when people used the hashtag 'McDStories', to highlight their horror stories.
Twitter’s search function.
To designate a keyword, tweet and let folks know about it. For example, I might tell friends and colleagues to use # to discuss an offer #Special Offer #Discount. Dell and Starbucks use this feature very successfully.
RT Retweet on Twitter
Read something funny or noteworthy that you’d just like to ReTweet?
Enter “RT” then “@” and then the Twitter username who authored the original tweet, then the original message. But, remember, the 140 word limit also applies here, so keep it brief, even extracting a portion of the original tweet if necessary.
OH on Twitter
Want to ReTweet something but don’t want to reveal the original author? Enter “OH” then the original message. “OH” stands for “overheard,” and helps us reiterate an earlier message without reveal (or embarrassing) the tweet’s author.
HT on Twitter
Heard something from a Twitter user in real life? Tweet this information using “HT,” (which means “Heard Through”) then the “@” and then their Twitter username.
And of course you can follow me @louiserobertson see how some of my clients are using twitter @primemarketltd, @metricofficeinteriors, @woo, @LiveEnsure
Monday, 9 January 2012
Friday, 2 December 2011
Clever Social Media Activity Can help any Business.
Whether you’re one of the world’s superbrands or a small, local supplier, clever Social Media Campaigns can help raise product awareness, increase sales, drive footfall, add fans, improve SEO and online visibility.
Or justplain make people think ‘cool, I like that company’.
Lets keep this simple, everyone wants to increase direct web traffic then you to use social networking websites can effectively help you promote your website, services and blog as well socializing/schmoozing your clients.
START :
Cynics amongst you watch the latest stats to great soundtrack!
Or justplain make people think ‘cool, I like that company’.
Lets keep this simple, everyone wants to increase direct web traffic then you to use social networking websites can effectively help you promote your website, services and blog as well socializing/schmoozing your clients.
START :
- Sign up on Twitter.
- Make an attractive profile on Twitter for your website or blog.
- Use your blog's logo or sign as a display picture.
- Your Twitter profile as a front page of your website in which you are running your business. It has to look perfect and then you can increase followers.
NEXT- Hotting up the actions
Start socializing on Twitter. Start making relationships of mutual nature with people who belong to the same industry in which you are working.
TWITTER TAG Its like a game of tag... generally if you follow a client, industry specialist or interested party they will return the favor by following you.
STAY ACTIVE Stay active on the Twitter, daily retweets, replys and news feeds, not hours but. if you are socializing for traffic generation.
You can share anything you want to.
- Paste links of your website or blog on Twitter.
- Retweet news on products in your sector
- Tweet promotional offers.
- Tweet business updates.
Facebook can also be used in exactly the same way to direct visitors to your website or blog. You need to start with setting up a Facebook page and the rest is quite similar except that the interface is different.
Get more people to your Facebook page and stay active not only on your profile but on the Facebook page as well.
It isn't rocket science its social media!Cynics amongst you watch the latest stats to great soundtrack!
Monday, 17 October 2011
Planning for Crisis.. Don't hide...
When a Crisis happens, the internal meeting and panic begins.
Legal seeks to stop all communications and reduce liability, whereas communications teams become overly aggressive and spin all communications in the most positive light they can.
Those differing points of view often cause delay, confusion, and the wrong messaging at the worst possible time.
Sony waited a full six days before alerting PlayStation users of the data breach, which infuriated not only customers but also legislators.
When managing a data breach crisis, here are seven general guidelines to follow.
1. Expect to have a crisis event
It's less about if you will have a crisis and more about when. That is especially true in today's networking age, where a 100% secure networking environment does not exist.
Chances are good that you will have a data loss or breach event, especially if you're in a targeted industry such as consumer, hi-tech, banking, aerospace and defense, or healthcare.
2. Have a predefined crisis communication plan in place
A predefined plan, at a minimum, should be a framework of how to handle a breach and should offer guiding principles for communications.
For companies that have identified some specific risks, such as stolen customer data, the plan can have scenarios charted out. For example, what would the plan be if credit card numbers were stolen?
Your plan should also list the members of the crisis team, the guiding principles of your communication (open, honest, factual, etc.), the designated spokespeople, and even templated communications reviewed by Legal.
Review the plan from time to time to ensure it stays fresh in everyone's mind.
3. Acknowledge the problem immediately
Take a lesson from the Sony saga. A crisis event is not the time to circle the wagons. According to Jonathan Bernstein, president of Southern California-based Bernstein Crisis Management and author of Keeping the Wolves at Bay: A Media Training Manual, "You can't hide anymore."
"If a crisis occurs in Biloxi, Miss., or Muskoka, Iowa, if it appears in the local paper, it is an international situation instantly because of the Internet," BusinessWeek quotes him as saying.
Thus, any communication professional who thinks they can just shove an incident under the rug is grossly mistaken. The longer you wait to disclose the issue and its potential risks to customers or stakeholders, the worse off you will be.
4. Become the news-breaker
Companies lose when they do not become the news-breakers, instead remaining the newsmakers. The crisis is yours, so use that to turn the tide and become the irrefutable source of accurate and timely news.
5. Use social media
As we learned from the recent uprising in Egypt, Twitter is often the first place news breaks. As Fast Company blogger (and principal analyst at Altimeter Group) Brian Solis recently wrote, "News no longer breaks, it tweets."
Understand that in the era of socially enabled communication, you're no longer in control. Nevertheless, the new (and more powerful) tools you have will help you turn the tide from being the newsmaker to becoming the news-breaker.
6. Be accountable
Once the news about the crisis is out in the open, people will automatically begin to question who is at fault. The answer (respectfully, from one communication professional to another) is you, a member of the marketing and communications team.
I know, I know, you probably had absolutely nothing to do with it. It may have been Bob in IT, evil hackers, or some third party you worked with two years ago, but your customers could care less.
Still, you are ultimately responsible for communicating to not only your customers but also the general public. Own the issue and identify what you're doing to resolve it. If you don't know the full details, say so, but offer a timeline and series of steps you'll take to shed light on what you're going to do next.
Be honest, open, and transparent. The public and your customers will respect you more, and your brand will face less scrutiny in the end. The moment that doubt of transparency or honesty has been seeded, you will be behind the eight ball in managing the crisis.
7. Make it right
And by "make it right" I don't mean offer those affected (customers or whoever else) free movies or other ridiculously inadequate consolation prizes, as we have seen happen far too often. Even if you can't make it right instantly, as Sony was clearly unable to do considering that the PlayStation Network was down for weeks, tell those affected what you will do. And do it quickly. You need to figure out what the best resolution will be ahead of time, even if it is impossible to resolve the problem right away.
Sony did attempt to make amends by offering US users a year of free identity-theft protection, backed by a $1 million insurance policy, along with a package of free games and movie services as compensation. However, Sony waited weeks to present users with what ended up being little more than a peace offering.
Once again, we can learn from Johnson & Johnson here because it recalled everything, and did so immediately. The first Tylenol-related death was discovered on September 29, and on October 5, Johnson & Johnson recalled all 31 million bottles of Tylenol in circulation in the US. The company moved at Internet speed even though the Internet wasn't around at the time.
* * *
Those seven steps, though a good start, are by no means comprehensive. Every brand and situation is different. Regardless, think ahead and expect the unexpected! Sony is a multibillion dollar corporation, so I'd venture a bold guess that it actually has a crisis-communication plan stored away, collecting virtual dust on a server somewhere. And I'm certain that remaining silent was not part of it.
Don't just have a plan. Make sure your team knows the plan and can implement it when necessary. After all, you don't want to become another "lesson learned" in the marketing annals.
Read more: http://www.marketingprofs.com/articles/2011/6128/a-seven-step-guideline-in-crisis-communication-lessons-from-the-sony-playstation-network-breach#ixzz1b2Xc0di8
Legal seeks to stop all communications and reduce liability, whereas communications teams become overly aggressive and spin all communications in the most positive light they can.
Those differing points of view often cause delay, confusion, and the wrong messaging at the worst possible time.
Sony waited a full six days before alerting PlayStation users of the data breach, which infuriated not only customers but also legislators.
When managing a data breach crisis, here are seven general guidelines to follow.
1. Expect to have a crisis event
It's less about if you will have a crisis and more about when. That is especially true in today's networking age, where a 100% secure networking environment does not exist.
Chances are good that you will have a data loss or breach event, especially if you're in a targeted industry such as consumer, hi-tech, banking, aerospace and defense, or healthcare.
2. Have a predefined crisis communication plan in place
A predefined plan, at a minimum, should be a framework of how to handle a breach and should offer guiding principles for communications.
For companies that have identified some specific risks, such as stolen customer data, the plan can have scenarios charted out. For example, what would the plan be if credit card numbers were stolen?
Your plan should also list the members of the crisis team, the guiding principles of your communication (open, honest, factual, etc.), the designated spokespeople, and even templated communications reviewed by Legal.
Review the plan from time to time to ensure it stays fresh in everyone's mind.
3. Acknowledge the problem immediately
Take a lesson from the Sony saga. A crisis event is not the time to circle the wagons. According to Jonathan Bernstein, president of Southern California-based Bernstein Crisis Management and author of Keeping the Wolves at Bay: A Media Training Manual, "You can't hide anymore."
"If a crisis occurs in Biloxi, Miss., or Muskoka, Iowa, if it appears in the local paper, it is an international situation instantly because of the Internet," BusinessWeek quotes him as saying.
Thus, any communication professional who thinks they can just shove an incident under the rug is grossly mistaken. The longer you wait to disclose the issue and its potential risks to customers or stakeholders, the worse off you will be.
4. Become the news-breaker
Companies lose when they do not become the news-breakers, instead remaining the newsmakers. The crisis is yours, so use that to turn the tide and become the irrefutable source of accurate and timely news.
5. Use social media
As we learned from the recent uprising in Egypt, Twitter is often the first place news breaks. As Fast Company blogger (and principal analyst at Altimeter Group) Brian Solis recently wrote, "News no longer breaks, it tweets."
Understand that in the era of socially enabled communication, you're no longer in control. Nevertheless, the new (and more powerful) tools you have will help you turn the tide from being the newsmaker to becoming the news-breaker.
6. Be accountable
Once the news about the crisis is out in the open, people will automatically begin to question who is at fault. The answer (respectfully, from one communication professional to another) is you, a member of the marketing and communications team.
I know, I know, you probably had absolutely nothing to do with it. It may have been Bob in IT, evil hackers, or some third party you worked with two years ago, but your customers could care less.
Still, you are ultimately responsible for communicating to not only your customers but also the general public. Own the issue and identify what you're doing to resolve it. If you don't know the full details, say so, but offer a timeline and series of steps you'll take to shed light on what you're going to do next.
Be honest, open, and transparent. The public and your customers will respect you more, and your brand will face less scrutiny in the end. The moment that doubt of transparency or honesty has been seeded, you will be behind the eight ball in managing the crisis.
7. Make it right
And by "make it right" I don't mean offer those affected (customers or whoever else) free movies or other ridiculously inadequate consolation prizes, as we have seen happen far too often. Even if you can't make it right instantly, as Sony was clearly unable to do considering that the PlayStation Network was down for weeks, tell those affected what you will do. And do it quickly. You need to figure out what the best resolution will be ahead of time, even if it is impossible to resolve the problem right away.
Sony did attempt to make amends by offering US users a year of free identity-theft protection, backed by a $1 million insurance policy, along with a package of free games and movie services as compensation. However, Sony waited weeks to present users with what ended up being little more than a peace offering.
Once again, we can learn from Johnson & Johnson here because it recalled everything, and did so immediately. The first Tylenol-related death was discovered on September 29, and on October 5, Johnson & Johnson recalled all 31 million bottles of Tylenol in circulation in the US. The company moved at Internet speed even though the Internet wasn't around at the time.
* * *
Those seven steps, though a good start, are by no means comprehensive. Every brand and situation is different. Regardless, think ahead and expect the unexpected! Sony is a multibillion dollar corporation, so I'd venture a bold guess that it actually has a crisis-communication plan stored away, collecting virtual dust on a server somewhere. And I'm certain that remaining silent was not part of it.
Don't just have a plan. Make sure your team knows the plan and can implement it when necessary. After all, you don't want to become another "lesson learned" in the marketing annals.
Read more: http://www.marketingprofs.com/articles/2011/6128/a-seven-step-guideline-in-crisis-communication-lessons-from-the-sony-playstation-network-breach#ixzz1b2Xc0di8
Wednesday, 24 August 2011
Stop telling your Customers, start socialising with them!
I don't mean taking the whole lot to the pub, but online.(Although I still firmly believe face to face works, I prefer a nice bar like Mei in Chobham)
With all the current fuss about customer experience, the most common sense model in the age of social networks seems to be an hourglass, not a funnel. In a webinar hosted by Crowd Factory, Altimeter Group’s Jeremiah Owyang cited Joseph Jaffe’s book “Flip the Funnel,” which says that many companies spend all their time and energy on trying to lure customers to the point of purchase — and then stop investing in those customers once the transaction has been made.
Owyang said an hourglass model, which places value on customers both before and after the purchase, can help grow a company’s customer base by gaining customer loyalty and promoting customer advocacy.
Be where your customers are
If a pre-existing online community or social site can suit your needs, don’t waste time coming up with a new one. (Have a facebook Wall, a Youtube Channel, a twitter account and Linkedin Group/Company Profile.) Bring these to live don't just put the dull stuff up! Look at how well Innocent bring their product to life http://innocentdrinks.typepad.com/innocent_drinks/2011/08/say-hello-to-granny-leanne.html
Reviews
Todays consumers swear by reading online reviews, and people trust friends or connections reviews much more than they trust ads.
Enable your sites to Socially Share
Let customers show their intent to purchase. ASOS, M&S and Ebay do this very well.If customers are excited to buy your product, let them shout it from the digital rooftops. Give customers a way to advertise their new purchase through social avenues that they already use. adopted Imbed the Facebook “like” button on your website, so customers can show friends .
Make purchasing a game.
Use social features to allow your customers to share the point of purchase with friends. Consider adding gamelike elements that offer incentives for customers, such as a discount or extended service contract for customers who get their friends to purchase the same item.
Online Support
Use a multilevel strategy to save your employees’ energy for answering the tough questions. Post FAQs on your website and encourage customers to communicate with one another to work out issues on a peer level, then dispatch your employees for customer service questions that require an expert.
Reward customer loyalty.
We are living in the era of clubcards and coffee loyalty cards, so reward your customers loyalty rewards used to be all about value, now in the age of social media, such things as badges and game mechanics can be an even better prize for some customers.
Make your advocates your advertisers.
Work hard looking after your loyal customer base, then you can watch it go to work for you in the form of positive reviews, both in person and across digital channels.
Credit to Owyang of Crowd Factory who pointed out that customer advocates are the cheapest form of advertising and also the most trusted.
Wednesday, 1 June 2011
Privacy on Facebook, is it a Generation thing?
Privacy on Facebook is still trending topic, with normal people being’ fraped’ and drama’s involving identity theft hitting the press every day.
Common Sense will protect you:
Whenever you want to post something on Facebook, stop and think.
Is this something that anyone would be allowed to see ?
(My mother is on my friends list will she blush!)
If you can feel confident the posting won’t come back and bite you: click the button
If no, think twice before posting !
Maybe you use Facebook to communicate your feelings to friends so you are not prepared to make this consideration each time you want to post something? So take care with your settings what your friends can see. Make sure to do this ! Without these your images and messages can be sent out across the web without you knowing.
Here is a great blogpost on protecting your privacy on Facebook :
http://www.allfacebook.com/facebook-privacy-tips-2010-01
THOSE Embarassing Photos seem funny today... but
This is a guideline to heed and you can be sure that those wild or drunk pictures can only be seen by your drinking mates who were with you at that wild party.
Make sure your boss or colleagues will NOT be able to see this photo album.
Of course I believe authentication is key to protecting users on facebook, and I am sure we will see them taking steps to protect us from the not so funny side of identity theft very soon.
Maybe privacy is most of all a problem of our generation ? The world is changing and so are the rules.
This blogpost and links was inspired by the great Geert Conard- full post below.
http://geertconard.blogspot.com/2010/09/privacy-on-social-media-video.html
Common Sense will protect you:
Whenever you want to post something on Facebook, stop and think.
Is this something that anyone would be allowed to see ?
(My mother is on my friends list will she blush!)
If you can feel confident the posting won’t come back and bite you: click the button
If no, think twice before posting !
Maybe you use Facebook to communicate your feelings to friends so you are not prepared to make this consideration each time you want to post something? So take care with your settings what your friends can see. Make sure to do this ! Without these your images and messages can be sent out across the web without you knowing.
Here is a great blogpost on protecting your privacy on Facebook :
http://www.allfacebook.com/facebook-privacy-tips-2010-01
THOSE Embarassing Photos seem funny today... but
This is a guideline to heed and you can be sure that those wild or drunk pictures can only be seen by your drinking mates who were with you at that wild party.
Make sure your boss or colleagues will NOT be able to see this photo album.
Of course I believe authentication is key to protecting users on facebook, and I am sure we will see them taking steps to protect us from the not so funny side of identity theft very soon.
Maybe privacy is most of all a problem of our generation ? The world is changing and so are the rules.
This blogpost and links was inspired by the great Geert Conard- full post below.
http://geertconard.blogspot.com/2010/09/privacy-on-social-media-video.html
Tuesday, 8 March 2011
Tweetastic Tips
If you are just starting out on Twitter, it can be pretty confusing. If you have been using it for a little while, it can STILL be confusing. But once you get the hang of the motion in the ocean, Twitter can help you make waves.
Here are my Top Tweet tips:
1. TARGETED Followers count, not NUMBER of Followers porn stars and teenager do not make for good followers: many Twitter accounts is that the administrator either focus on thousands of followers Twitter is definitely a numbers game, but that only plays a percentage into the effectiveness of your Twitter campaign. Finding the right, targeted audience to interact and engage is key.
www.Listorious.com can help you locate the best people a wonderful site that helps you search by subject, keyword and more.
ww.Wefollow.com which offers a similar outlook.
Follow the RIGHT people, not hundreds of faceless people who can be either spammers or extremely infrequent users.
2. Don't Like Twitter, Don't Use It: By Twitter I mean Twitter.com.
If you haven't been on the site for a few months, you might want to check back in. Twitter has really worked hard to make bold strides in design to make it easier to understand and navigate. Free platforms such as HootSuite and TweetDeck allow you to get use Twitter on your own means with interfaces that are much more user-friendly.
3. Lists: What is a Twitter List? Say for example that you wanted to know what your competition is tweeting about. Go to Twitter and start a list called "competition", then add all of the competitors that you want to follow. Then you can simply login, go to the list, and read every tweet that has been said by the members of the list. This is a great monitoring tool and also great for interaction.
4. TEO: TEO is simply Twitter Engine Optimization # Hash tags are a great way to make your post friendly for people searching about your subject matter. Say you are a recruiter looking to fill a secretary position in Geneva. After your tweet about the vacancy, you can add hashtags such as #secretary #officejobs #geneva to make your post easier to find when people search for the key terms. It takes practice...but works!
5. Share: "I don't have time to tweet," find ways of making your life easier. That is where RSS feeds, Google Alerts and more come in. Find content, sites and topics that you enjoy and then get them sent directly to your inbox. When you get the feed or alert, look through to see if there is anything worth sharing on Twitter.
9 times out of 10 there will be, so go on and share the story and link!
Easy as that! Look out for retweet icons and simply click and share add your comment.
It is a great way to stay abreast of the latest news, while helping engage, entertain and educate your audience.
Twitter gets you in front of audiences of thousands while increasing your profile, visibility and brand recognition.
Follow:
LouiseRobertson
LiveEnsure
RossMac2310
Here are my Top Tweet tips:
1. TARGETED Followers count, not NUMBER of Followers porn stars and teenager do not make for good followers: many Twitter accounts is that the administrator either focus on thousands of followers Twitter is definitely a numbers game, but that only plays a percentage into the effectiveness of your Twitter campaign. Finding the right, targeted audience to interact and engage is key.
www.Listorious.com can help you locate the best people a wonderful site that helps you search by subject, keyword and more.
ww.Wefollow.com which offers a similar outlook.
Follow the RIGHT people, not hundreds of faceless people who can be either spammers or extremely infrequent users.
2. Don't Like Twitter, Don't Use It: By Twitter I mean Twitter.com.
If you haven't been on the site for a few months, you might want to check back in. Twitter has really worked hard to make bold strides in design to make it easier to understand and navigate. Free platforms such as HootSuite and TweetDeck allow you to get use Twitter on your own means with interfaces that are much more user-friendly.
3. Lists: What is a Twitter List? Say for example that you wanted to know what your competition is tweeting about. Go to Twitter and start a list called "competition", then add all of the competitors that you want to follow. Then you can simply login, go to the list, and read every tweet that has been said by the members of the list. This is a great monitoring tool and also great for interaction.
4. TEO: TEO is simply Twitter Engine Optimization # Hash tags are a great way to make your post friendly for people searching about your subject matter. Say you are a recruiter looking to fill a secretary position in Geneva. After your tweet about the vacancy, you can add hashtags such as #secretary #officejobs #geneva to make your post easier to find when people search for the key terms. It takes practice...but works!
5. Share: "I don't have time to tweet," find ways of making your life easier. That is where RSS feeds, Google Alerts and more come in. Find content, sites and topics that you enjoy and then get them sent directly to your inbox. When you get the feed or alert, look through to see if there is anything worth sharing on Twitter.
9 times out of 10 there will be, so go on and share the story and link!
Easy as that! Look out for retweet icons and simply click and share add your comment.
It is a great way to stay abreast of the latest news, while helping engage, entertain and educate your audience.
Twitter gets you in front of audiences of thousands while increasing your profile, visibility and brand recognition.
Follow:
LouiseRobertson
LiveEnsure
RossMac2310
Tuesday, 15 February 2011
Alone Together: A Scarey but true reflection on Social Media
The title of Sherry Turkles book, Alone Together, is chilling.
People are totally into email, Facebook thumbs-up/thumbs-down settings, a paradoxical thing happens: even though you're alone, you get into this situation where you're continually looking for your next message, and to have a sense of approval and validation.
You're alone but looking for approval as though you were together--the little red light going off on the BlackBerry to see if you have somebody's validation. Texting is the same thing. (My husband became text obsessed recently and it was part of his disconnection with us his family. He called it a distraction I think it became an addiction.)
Sherry makes a statement in her book, that if you don't learn how to be alone, you'll always be lonely, that loneliness is failed solitude. We're raising a generation that has grown up with constant connection, and only knows how to be lonely when not connected. This capacity for generative solitude is very important for the creative process, but if you grow up thinking it's your right and due to be tweeted and retweeted, to have thumbs up on Facebook...we're losing a capacity for autonomy both intellectual and emotional.
Twitter
Sherry thinks it's an interesting notion that sharing becomes part of actually having the thought. It's not "I think therefore I am," it's, "I share therefore I am." Sharing as you're thinking opens you up to whether the group likes what you're thinking as becoming a very big factor in whether or not you think you're thinking well. Is Twitter fun, is it interesting to hear the aperçus of people? Of course! I certainly don't have an anti-Twitter position. It's just not everything.
So find time to be disconnected, talk to people and keep things real, it is so important we are humans not machines.
http://www.fastcompany.com/1716844/alone-together-an-mit-professors-new-book-urges-us-to-unplug
People are totally into email, Facebook thumbs-up/thumbs-down settings, a paradoxical thing happens: even though you're alone, you get into this situation where you're continually looking for your next message, and to have a sense of approval and validation.
You're alone but looking for approval as though you were together--the little red light going off on the BlackBerry to see if you have somebody's validation. Texting is the same thing. (My husband became text obsessed recently and it was part of his disconnection with us his family. He called it a distraction I think it became an addiction.)
Sherry makes a statement in her book, that if you don't learn how to be alone, you'll always be lonely, that loneliness is failed solitude. We're raising a generation that has grown up with constant connection, and only knows how to be lonely when not connected. This capacity for generative solitude is very important for the creative process, but if you grow up thinking it's your right and due to be tweeted and retweeted, to have thumbs up on Facebook...we're losing a capacity for autonomy both intellectual and emotional.
Sherry thinks it's an interesting notion that sharing becomes part of actually having the thought. It's not "I think therefore I am," it's, "I share therefore I am." Sharing as you're thinking opens you up to whether the group likes what you're thinking as becoming a very big factor in whether or not you think you're thinking well. Is Twitter fun, is it interesting to hear the aperçus of people? Of course! I certainly don't have an anti-Twitter position. It's just not everything.
So find time to be disconnected, talk to people and keep things real, it is so important we are humans not machines.
http://www.fastcompany.com/1716844/alone-together-an-mit-professors-new-book-urges-us-to-unplug
Wednesday, 29 December 2010
Social Media for Business
What a good way to start the New Year a slide deck with great stats, tools and images, and you can scan it rapidly.
Get ready for 2011
Get ready for 2011
Social Media for Business
View more presentations from Presentation Advisors.
Friday, 17 December 2010
How To Feed A Man!
Now why would I put such a sexist title in my blog... well unsually I have a personal story to tell.
Monday: Brown Parcel Arrives from Amazon
I love amazon and am expecting loads of bits for christmas, but this is to my marr
ied name.
The cover is a very pretty bimbo-esque girl and cake...Page 9 proclaims:
The Book is for My Beloved Man L
Darling YOu
You're all the Man I've Ever wanted ..
And yet somehow, You've made that More
Thank You
Always Yours Butterfly S
Another photo of blonde in shorts.
OMG as my teenagers would say:
Tuesday:
Phone Amazon no idea can't help me
Wednesday: Husband is Switzerland did he send book resounding NO, Interogate Children now they did not send the book teenagers describe it as an EGO publication and not their style at all.
Thursday: So has my husband got a mistress has she sent the book.
Book has gone under the sofa back in brown packaging, shown to our housekeeper who says its all a bit dodgy.
Friday: I go to my boxing class at Exclusive Gym, and share the cook book story with the other ladies. They all got one and for a while a couple thought I had sent it as a joke.
So who actually sent the book... unsolicited in a brown card box
Now 5 days later I notice on page emblazoned with the word LOVE in red a message from Richard Caring telling me to take little time for something most special...does he know his clients... not all of them have feeding their husband as a priority.
Did anyone ask the basic marketing questions?
Who are the recipients?
What do you want them to feel when they recieve it?
What do you want them to do with it?
Does it reflect the brand values?
Is the messaging clear enough? In this case a brown card box with 0 message!
I don't think the local marketing team even saw the book let alone showed it to a couple of members to get reaction.
I am laughing now and will use the book as an example in my social media sessions, asking the question who do you think sent me this.
(And then I will give it to a bride to be it is a hen night gift more than a kitchen staple I will stick withMr Roux and Delia... I don't plan to start cooking in cut off denim shorts)
Monday: Brown Parcel Arrives from Amazon
I love amazon and am expecting loads of bits for christmas, but this is to my marr
ied name.The cover is a very pretty bimbo-esque girl and cake...Page 9 proclaims:
The Book is for My Beloved Man L
Darling YOu
You're all the Man I've Ever wanted ..
And yet somehow, You've made that More
Thank You
Always Yours Butterfly S
Another photo of blonde in shorts.
OMG as my teenagers would say:
Tuesday:
Phone Amazon no idea can't help me
Wednesday: Husband is Switzerland did he send book resounding NO, Interogate Children now they did not send the book teenagers describe it as an EGO publication and not their style at all.
Thursday: So has my husband got a mistress has she sent the book.
Book has gone under the sofa back in brown packaging, shown to our housekeeper who says its all a bit dodgy.
Friday: I go to my boxing class at Exclusive Gym, and share the cook book story with the other ladies. They all got one and for a while a couple thought I had sent it as a joke.
So who actually sent the book... unsolicited in a brown card box
Now 5 days later I notice on page emblazoned with the word LOVE in red a message from Richard Caring telling me to take little time for something most special...does he know his clients... not all of them have feeding their husband as a priority.
Did anyone ask the basic marketing questions?
Who are the recipients?
What do you want them to feel when they recieve it?
What do you want them to do with it?
Does it reflect the brand values?
Is the messaging clear enough? In this case a brown card box with 0 message!
I don't think the local marketing team even saw the book let alone showed it to a couple of members to get reaction.
I am laughing now and will use the book as an example in my social media sessions, asking the question who do you think sent me this.
(And then I will give it to a bride to be it is a hen night gift more than a kitchen staple I will stick withMr Roux and Delia... I don't plan to start cooking in cut off denim shorts)
Monday, 13 December 2010
Make the most of your Exhibtion Investment with Social Media.
Using social and digital media during your events, tradeshows even christmas celebrations might seem obvious, but many marketing and sales organisations fail to take full advantage of the low-cost and low-effort platforms that digital channels provide.
If you’re planning to exhibit at a tradeshow or host a company event, here are some ways to incorporate social networking and digital media into your planning to make the “big day” run smoothly and get the best return on your investment.
Pre-Event Planning and Audience Engagement:
The biggest challenges with any event is trying to anticipate attendee numbers because one hundred people might sign up for the event but it’s normal to expect drop out on the day. Here are some of the digital and social media platforms to help increase your attendance and reduce drop off rates.
Create a microsite for the event; a microsite is a landing page with information about the event, which could also include registration forms, speaker timetables and biographies and any information the attendee needs. Think laterally and include information that will make the guest experience as enjoyable and seamless as possible, for example, include information on parking, WiFi availability at the event and disabled access.
Put the event on Linkedin and Facebook, use twitter to keep followers updated with your activities at the show, promote the show #tag.
Save-the-date email to registered guests four to six weeks before the event;
A week later send an invitation.
Finally, send a reminder for the event a day prior.
Post Event share content via slideshare, linkedin facebook and direct email. (Run a webinar for those who missed the show our my friends a powwownow make this cost effective and fun!)
At the show- don't be Dull! And don't ignore the punters... someone doing work or checking personal emails is a definite waste of exhibition space.
Create a buzz Array and Fabriqate can develop a video game or app based on your brand and advise on giveaways that get past the bin on the way out.
The video game is a great example of using digital marketing to attract attention to your brand during an event and connecting after.
Lastly, invite registrants to sign up for your company's Facebook page, to register for your blog, sign up for your newsletter, your RSS feed or connect on Twitter.
Quite simply keep the connection ongoing. (without being a spam pest)
Monday, 29 November 2010
Social Rules as debated at last weeks #Mashupevent
Thank goodness for twitter I used the tweet threat to put together the key points of the conversations at last weeks London #Mashup debate on 'The New Rules of Social Media'.
1. Are we trying to enforce 10 year old rules on a new generation who like to be vocal !
2. You wouldn’t go into a pub and scream your personal details to anyone who'll listen! So don’t do it online.
3. There is a need for better regulations to have better security policy from social media sites
4. The rule that hasn't changed: if U upload something online U no longer own it
5. New rule - offline conversations are private, online conversations are broadcast
6. Privacy software is available companies, sites and applications need to adopt it.
It was lively night that bounced around Social media, broadly speaking facebook is still for friends to friends, clever commercial businesses have built successful commercial models around their fanpage and email promotion.
We were introduced to http://www.minutebox.com/, a fantastic new portal where consumers can bid on experts time and enage with them online. Great use of the wave of social internet use to create a business model, this is the way forward for consultancy.
I would like to see new apps, websites and communities taking advantage of new technologies to secure and protect their users. OVERT PLUG here for our new multifactor authentication solution: http://www.liveensure.com/ it is a mash up for developers to integrate into their site or application to website to protect their users. Just like you opt out of mailing and marketing lists it would be great to be able to opt into privacy!
I am putting theTony Fish slides in my blog again this week as they do represent the rapid change in the social space.
New rules for living in a digital age
View more presentations from Tony Fish.
Thursday, 18 November 2010
MashUp*- New Social Rules Tonight.
The New Social Rules - 24th November 2010
What a busy November it seems to have been with Facebook launching a new service, offering email to its user base and opening more data about ourselves to a large organisation, what does this mean to The New Social Rules now?
I am looking forward to some interesting debate tonight with 100 people registered social media speakers from PayPal, ex Managing Director of MSN UK, Ketchum Pleon, Twitjobs and an angel investor the panel will be sharing their insights. The new rules of communication and are constantly changing our outlook on the decisions we make now and also the impact they will have on our future career, children and financial well being.
Yasmo Live is being road tested at this event, the first real-time on-site networking app, will allow you to search through the picture-based profiles of fellow attendees directly on your mobile phone, to identify contacts of interest and connect with them instantly.
I have registered with this new tool, but found the experience clunky and cannot get the app on my blackberry... slightly disappointed as this technology was bigged up you may have more luck than I have Yasmo Live http://yasmolive.com/ (Still can't get it working hoping someone will show me tonight before a glass of fine cold white wine)
Hellotxt http://hellotxt.com/ demonstrating their latest app and how it can benefit you.
Surprised not to see them mention Loky... not heard of it, I am loving it, it is the app for adding privacy to your social activity.
http://www.loky.me/
I really love the loky shake to shut feature..awesome.
I will blog a bit more about loky soon, but if you have an android phone this app is just what you need.
What a busy November it seems to have been with Facebook launching a new service, offering email to its user base and opening more data about ourselves to a large organisation, what does this mean to The New Social Rules now?
I am looking forward to some interesting debate tonight with 100 people registered social media speakers from PayPal, ex Managing Director of MSN UK, Ketchum Pleon, Twitjobs and an angel investor the panel will be sharing their insights. The new rules of communication and are constantly changing our outlook on the decisions we make now and also the impact they will have on our future career, children and financial well being.
Yasmo Live is being road tested at this event, the first real-time on-site networking app, will allow you to search through the picture-based profiles of fellow attendees directly on your mobile phone, to identify contacts of interest and connect with them instantly.
I have registered with this new tool, but found the experience clunky and cannot get the app on my blackberry... slightly disappointed as this technology was bigged up you may have more luck than I have Yasmo Live http://yasmolive.com/ (Still can't get it working hoping someone will show me tonight before a glass of fine cold white wine)
Hellotxt http://hellotxt.com/ demonstrating their latest app and how it can benefit you.
Surprised not to see them mention Loky... not heard of it, I am loving it, it is the app for adding privacy to your social activity.
http://www.loky.me/
I really love the loky shake to shut feature..awesome.
I will blog a bit more about loky soon, but if you have an android phone this app is just what you need.
New rules for living in a digital age
View more presentations from Tony Fish.
Wednesday, 10 November 2010
Fast Growth Club.. a good face to face meeting
We all now know the importance of social media and its business the benefits, and are learning the right way of promoting through social media marketing. Sometimes though, you have to give your laptop a rest, get out there and mingle. Knowledge Peers event for Growth Club members was the cream of mingling at Ping Pong Dim Sum in Bread Street was a resounding 'social' success.
In the relaxed setting of this 21st century tea house we enjoyed the very best dimsum, conversation and networking. Knowledge Peers were seeking ideas on the biggest challenges currently facing UK growth companies. And the cameras, were out, I am sure the images will be on line soon.
http://www.knowledgepeers.com/members/sr00000660/new.html?destination=%2Findex.html
Sir Eric Peacock has been appointed chairman, he started the evening with a charismatic presentation,the prominent serial entrepreneur took his own business Babygro PlC to a full stock exchange listing, he brings his skills to the Knowledge Peers Team. I look forward to some lively sessions with him at the helm.
Jonathan of PingPongDimSum the spirited new chinese brand offering a real 21st Century social foodie experience gave a quick overview of how they have made headway in this recession. http://www.pingpongdimsum.com/ He put it down to recruiting the right people, investing time in training and education... I think he should mention the very high standard of great tasting food they continually serve I am their marshmallow dumplings biggest fan!
The room was full of interesting people, young energetic Paulina explained how GrantTree help startups get government funding. http://www.granttree.co.uk/ David Walter of http://www.first-takeuk.com/ reinforced my belief that all presenters need a little bit of coaching to keep them slick, were not talking 90s power stuff but real engagement skills of today. I went on voicefactory course with Stella Arman who worked on my pitch and tone in the summer that was excellent for confidence building. http://www.voice-factory.co.uk/
Interestingly this event had great buzz on the night... and a few guests have created digital buzz looking forward to Knowledge Peers joining realtime marketing companies soon.
Video Link below
http://www.knowledgepeers.com/networks/592/item.html?id=5127
In the relaxed setting of this 21st century tea house we enjoyed the very best dimsum, conversation and networking. Knowledge Peers were seeking ideas on the biggest challenges currently facing UK growth companies. And the cameras, were out, I am sure the images will be on line soon.
http://www.knowledgepeers.com/members/sr00000660/new.html?destination=%2Findex.html
Sir Eric Peacock has been appointed chairman, he started the evening with a charismatic presentation,the prominent serial entrepreneur took his own business Babygro PlC to a full stock exchange listing, he brings his skills to the Knowledge Peers Team. I look forward to some lively sessions with him at the helm.
Jonathan of PingPongDimSum the spirited new chinese brand offering a real 21st Century social foodie experience gave a quick overview of how they have made headway in this recession. http://www.pingpongdimsum.com/ He put it down to recruiting the right people, investing time in training and education... I think he should mention the very high standard of great tasting food they continually serve I am their marshmallow dumplings biggest fan!
The room was full of interesting people, young energetic Paulina explained how GrantTree help startups get government funding. http://www.granttree.co.uk/ David Walter of http://www.first-takeuk.com/ reinforced my belief that all presenters need a little bit of coaching to keep them slick, were not talking 90s power stuff but real engagement skills of today. I went on voicefactory course with Stella Arman who worked on my pitch and tone in the summer that was excellent for confidence building. http://www.voice-factory.co.uk/
Interestingly this event had great buzz on the night... and a few guests have created digital buzz looking forward to Knowledge Peers joining realtime marketing companies soon.
Video Link below
http://www.knowledgepeers.com/networks/592/item.html?id=5127
Saturday, 6 November 2010
Linkedin- New Company Beta
Good Morning,
I think that most marketeers and business get that Linkedin is the business community of the moment to tap into, I will let Guru Guy Kawasaki give you his list of 10 things you can do.
http://blog.linkedin.com/blog/2007/07/ten-ways-to-use.html
As a company you a profile is essential both on Linkedin and Facebook, google likes it your customers and staff like it, I won't bore with you with whose doing it David Meerman Scotts latest book - Realtime marketing covers recent successes.
Linkedin- Add Your Products and Services
I just want to bring to your attention this new beta, you can now add your products and services to your company profile, these can get then be reccomended by your customers. A great additions.
http://www.linkedin.com/company/palm-tree-technology/products
I will share my social media matrix next blog post... for now:
I think that most marketeers and business get that Linkedin is the business community of the moment to tap into, I will let Guru Guy Kawasaki give you his list of 10 things you can do.
http://blog.linkedin.com/blog/2007/07/ten-ways-to-use.html
As a company you a profile is essential both on Linkedin and Facebook, google likes it your customers and staff like it, I won't bore with you with whose doing it David Meerman Scotts latest book - Realtime marketing covers recent successes.
Linkedin- Add Your Products and Services
I just want to bring to your attention this new beta, you can now add your products and services to your company profile, these can get then be reccomended by your customers. A great additions.
http://www.linkedin.com/company/palm-tree-technology/products
I will share my social media matrix next blog post... for now:
- jump onto linkedin
- Update or list your Company Profile
- Add your products and services
- request recommendations.
Monday, 1 November 2010
Are you Heading for a Real Time Social Media Crash....
By now, many of you have seen or heard about the Dave Carroll YouTube video and how United Airlines' baggage handlers mangled his guitar. It demonstrates the power of authenticity, creativity and compelling content to grab attention and send PR executives reeling. http://youtu.be/5YGc4zOqozo
The numbers of YouTube views in excess of 9 million and Twitter tweets are just staggering. Dave Carroll's video undermines United Airlines' reputation and hurts its brand. But just have a look at Taylor Guitars, how they turned this into their opportunity!
It's a great story of how a little guy took on the indifferent corporate giant, but the numbers behind the story are just as interesting.
By the Numbers
A comparison of the numbers demonstrates the viral effect of YouTube. Consider the following. As of today:
Dave's YouTube video:
Number of views: 9,442,500 view
Number of comments: 27,288 comments
In contrast:
United Airlines YouTube Channel
Channel Views: 122,791
Most viewed video: 86,415 views
Most discussed video: 122 comments
You can still see the negative Channel comments with no response from United Airlines, on Twitter and Youtube... the shadow is permanent.
And note, no news from the UA pressroom (though they did at the time speak with reporters).
Beyond the Numbers
This demonstrates the power of YouTube, turning an obscure musician into a video star and corporate headache in less than a week.
The Internet became for United Airlines an open platform for critics, and United Airlines could not or did not want to keep up with public reaction.
- Their traditional news channel remains silent.
- Their YouTube Channel became a platform for snarky, negative comments with no reaction from United Airlines.
- And the 9 posts on Twitter don't communicate, in my opinion, an authentic, heart felt apology.
Making a charitable donation is nice, but it doesn't address the the problem that prompted Dave Carroll to make a video in the first place. They should have replaced the guitars that simple!
Thought
I don't want to pick on United. I am a social girl after all but did they bury their common sense in the sand.
First of all, United Airlines did follow the first rule of crisis communications by apologizing and trying to make amends.
It's their failure to leverage and integrate their online channels that is at issue. They did not apologize using the same media...
This crisis will pass. One entertaining video will not bring down an airline. And the good news is that the next video will have to be amazing to get this kind of reaction.
YouTube gives power to the people, but this video certainly raises the stakes of what is needed to get attention and make news. Less talented people will still need to write letters and reach out to local news action reporters.
TIPS
ENGAGE in the midst of the crisis! Ask the customer what they want get them to define it.
Twitter: Use and monitor at all times.
Relationships: Establish with journalists and with your Facebook Fans.. make them your supporters.
Fortunately David Meerman has just published the Book of the moment in the US to Rave Reviews and it is available here from 22nd November:
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now by David Meerman Scott
Permalink: http://www.amazon.co.uk/gp/product/0470645954
Useful Links
http://www.socialmediaexaminer.com/author/admin/
The full Guitar story http://www.socialmediatoday.com/SMC/109126
Monday, 18 October 2010
E-Commerce - Interacting with Social Media to win Business.
ECommerce-Expo Olympia
19 Oct 2010
11:30-12:00
Digital Marketing and Social Media
Daniel Harari, Marketing Director, emarsys
Seminar UPSELL- I am sat here hoping this will not be an email fire and forget session... mass campaign mails..with links.
The Sales Pitch:The seminar will draw upon email campaigns across Europe to highlight the best examples of email and social media integration, advise on best practice and offer a preview into future trends.
Well Daniel is jet lagged but charming and pleased to report not a sales pitch a rapid introduction to social media to a cynical audience.
NEW phrases I learned:
SWYN Share with your network.
In your email sign off engage in the right social network for your audience, most likely to be linkedin or facebook.
FTAF -Forward to a friend- literally this is how you push vouchers and codes out, twitter can do this if you have a good flock of followers.
GAIN--I made this one up as Daniel liked these- think mine is better than the above two
'Get Active In Networks' I agree whole heartedley with his commonsense approach stick with
the networks your prospects and customers use, don't get too clever as if they don't recognise the icon, they are uncomfortable.
So the safe ones are Facebook Fan Page, Twitter Feed, Linkedin- Company Profile and Group.
Measuring, is easy with tools like:
http://vitrue.com/smi/
http://evaluator.vitrue.com/
To see how socially connected your website is put it to the test:
http://websitegrader.com
Please vote for www.liveensure.com as most promising new company http://mashable.com/awards/votes/add/awards/votes/add
http://www.emarsys.com/en/start/index.php
19 Oct 2010
11:30-12:00
Digital Marketing and Social Media
Daniel Harari, Marketing Director, emarsys
Seminar UPSELL- I am sat here hoping this will not be an email fire and forget session... mass campaign mails..with links.
The Sales Pitch:The seminar will draw upon email campaigns across Europe to highlight the best examples of email and social media integration, advise on best practice and offer a preview into future trends.
Well Daniel is jet lagged but charming and pleased to report not a sales pitch a rapid introduction to social media to a cynical audience.
NEW phrases I learned:
SWYN Share with your network.
In your email sign off engage in the right social network for your audience, most likely to be linkedin or facebook.
FTAF -Forward to a friend- literally this is how you push vouchers and codes out, twitter can do this if you have a good flock of followers.
GAIN--I made this one up as Daniel liked these- think mine is better than the above two
'Get Active In Networks' I agree whole heartedley with his commonsense approach stick with
the networks your prospects and customers use, don't get too clever as if they don't recognise the icon, they are uncomfortable.
So the safe ones are Facebook Fan Page, Twitter Feed, Linkedin- Company Profile and Group.
Measuring, is easy with tools like:
http://vitrue.com/smi/
http://evaluator.vitrue.com/
To see how socially connected your website is put it to the test:
http://websitegrader.com
Please vote for www.liveensure.com as most promising new company http://mashable.com/awards/votes/add/awards/votes/add
http://www.emarsys.com/en/start/index.php
Next Generation Retail- E-Commerce Expo- Olympia
A recent report announced that ecommerce technology is a retail investment priority , and yet another announced that the UK’s online retail industry will double in size over the next ten years , suggesting that more than ever, retailers are now taking online seriously.
The majority of retailers have had an online presence, if not a fully transactional site for some time, but as technology and consumer need evolves quickly many of these sites are not performing at an optimum level.
I am looking forward to hearing from Jonathan Bowers, Communications Director, UKFast to see how they suggest we use social media to engage and retain with customers.
I will be interested discuss how retailers can take their site to the next level and how they create a balance between branding, user experience and technology.
Good Line up in the Social Media Stream.
The majority of retailers have had an online presence, if not a fully transactional site for some time, but as technology and consumer need evolves quickly many of these sites are not performing at an optimum level.
I am looking forward to hearing from Jonathan Bowers, Communications Director, UKFast to see how they suggest we use social media to engage and retain with customers.
I will be interested discuss how retailers can take their site to the next level and how they create a balance between branding, user experience and technology.
Good Line up in the Social Media Stream.
10.00 Ways to Optimise Your Web Site and Increase Customer Conversion
Andrew Piggott, Managing Director, Incutio
Kyle York, VP of Sales and Marketing, Dyn Inc
11:30 - 12:00 Social media and Email Marketing:
Andrew Piggott, Managing Director, Incutio
Kyle York, VP of Sales and Marketing, Dyn Inc
11:30 - 12:00 Social media and Email Marketing:
Best practice and future trends across the European market
Daniel Harari, Marketing Director, emarsys
12:15 - 12:45 User Generated Content and the impact of Bing on online shopping in the UK
Tom Hyde, Teamleader E-Commerce, Ciao, Microsoft LTD
13:00 - 13:30 SEO in the real world - Avoid the myths and mystery to deliver real returns
Magnus Linklater, Business Development Director, Smart Traffic
13:45 - 14:15 Social Commerce: Add a new dimension to your business and reap the rewards
Herve Bourdon, VP International Marketing, Oxatis
Tania Chamma, UK Country Manager, Oxatis
Daniel Harari, Marketing Director, emarsys
12:15 - 12:45 User Generated Content and the impact of Bing on online shopping in the UK
Tom Hyde, Teamleader E-Commerce, Ciao, Microsoft LTD
13:00 - 13:30 SEO in the real world - Avoid the myths and mystery to deliver real returns
Magnus Linklater, Business Development Director, Smart Traffic
13:45 - 14:15 Social Commerce: Add a new dimension to your business and reap the rewards
Herve Bourdon, VP International Marketing, Oxatis
Tania Chamma, UK Country Manager, Oxatis
http://www.ecommerceexpo.co.uk/
Tuesday, 12 October 2010
Open Innovation and Social Media- Innovate10
After a very long walk, following little orange clouds, to listen to Brian McCaul, Leeds University talks about using social media to speed up and improve knowledge transfer.
March 2008- banks started folding and seed funding took a rapid downward trend. Aim market virtually closed for two years. Leeds facing a huge squeeze, pain also from public purse funding.
Faced with tight budgets, the Leeds team had to look at engaging with Social Media.
Leeds began to build virtual organisation to build IP, paid for by consultancy and semi-voluntary resource.. this is open innovation in action. Now social media makes it possible to co-ordinate group activities and surpress the costs.
Brian suggests the new model says you don't have to emply all the smart people all the time, so using social media you can find and engage with them, almost on a pay-as-you go agreements.
The new culture is open, always connected and communicating. This openess accelerates innovation.
A good presentation showing how Leeds University is truly innovating and bringing new innovation to business.
Social media can give a new product market pull...using a comminity of early adopters to use, test and deploy. ( LiveEnsure-www.liveensure.com) Feed out ideas, poll and listen. Techology is great but design and delivery of IP is essential for success.
Academics being encouraged to blog and share through the innovation and development process of a new product/service.
@brianamac
We are about to design a happy app! Involving lots of coloured paper and pens!
(Warm room, poor sound but good content)
March 2008- banks started folding and seed funding took a rapid downward trend. Aim market virtually closed for two years. Leeds facing a huge squeeze, pain also from public purse funding.
Faced with tight budgets, the Leeds team had to look at engaging with Social Media.
Leeds began to build virtual organisation to build IP, paid for by consultancy and semi-voluntary resource.. this is open innovation in action. Now social media makes it possible to co-ordinate group activities and surpress the costs.
Brian suggests the new model says you don't have to emply all the smart people all the time, so using social media you can find and engage with them, almost on a pay-as-you go agreements.
The new culture is open, always connected and communicating. This openess accelerates innovation.
A good presentation showing how Leeds University is truly innovating and bringing new innovation to business.
Social media can give a new product market pull...using a comminity of early adopters to use, test and deploy. ( LiveEnsure-www.liveensure.com) Feed out ideas, poll and listen. Techology is great but design and delivery of IP is essential for success.
Academics being encouraged to blog and share through the innovation and development process of a new product/service.
@brianamac
We are about to design a happy app! Involving lots of coloured paper and pens!
(Warm room, poor sound but good content)
Monday, 11 October 2010
Facebook, The Good the Bag and the Ugly
Wednesday, the world's largest social network, Facebook, announced several new features. One of the biggest: a new "Download Your Information" feature that, as the name hints, gives Facebook users the ability to export and download much of their profile information in a single ZIP file.
It's something that just a year or two ago probably would have been inconceivable. After all, if Facebook controls your content, chances are you won't leave Facebook. But at 500m users and growing, Facebook doesn't seem concerned that freeing user data will lead to a mass exodus.
Will the company's "Download Your Information" feature usher in an age of data portability? Perhaps, but it would be premature to make such a prediction. But even if Facebook’s move doesn’t really create a data portability utopia, it is interesting nonetheless and has numerous implications. Here are the most notable good, bad, and ugly.
The Good
Facebook users will be able to walk away from the social network with something to show for it. Previously, leaving Facebook -- for whatever reason -- meant leaving behind photos and other content. Thanks to Facebook's new feature, however, users can quit the social network without saying goodbye to much of the most desirable content they've added to their profile.
It creates opportunity. Now that Facebook users can export some of their Facebook data, companies, entrepreneurs and developers will have the opportunity to do something with it. You can be sure, for example, that other social networking services will look to enable their members and prospective members to quickly and easily populate their profiles using content in the format Facebook provides it in for download. (So this will make diaspora and the new entrants to the world of networks life a lot easier!)
The Bad
Not everything is included. Facebook may be permitting the export of important content (photos, messages, etc.), but you apparently can't, for instance, export all of your friends' contact information. In other words, there's a lot to be desired and Facebook certainly isn't giving away the farm.
You can't export Facebook. Content may be king, but the Facebook experience is her queen. On paper, being able to download your Facebook content seems really useful, but it remains to be seen whether the vast majority of Facebook users will find a use for the content without the accompanying experience.
The Ugly
It's a scammer's dream. Even the most innocuous information can be used for malicious purposes. Information downloaded from a Facebook account, for instance, could be used to crack a password or steal someone's identity. Now that information can be downloaded from Facebook with a few clicks on a button, scammers and hackers may find compromising Facebook accounts to be even more worthwhile than before.
Facebook need to implement authentication, possibly it is opt in but it needs to be done. Louise Robertson LiveEnsure.
Source -Patricio Robles- econsultancy.
It's something that just a year or two ago probably would have been inconceivable. After all, if Facebook controls your content, chances are you won't leave Facebook. But at 500m users and growing, Facebook doesn't seem concerned that freeing user data will lead to a mass exodus.
Will the company's "Download Your Information" feature usher in an age of data portability? Perhaps, but it would be premature to make such a prediction. But even if Facebook’s move doesn’t really create a data portability utopia, it is interesting nonetheless and has numerous implications. Here are the most notable good, bad, and ugly.
The Good
Facebook users will be able to walk away from the social network with something to show for it. Previously, leaving Facebook -- for whatever reason -- meant leaving behind photos and other content. Thanks to Facebook's new feature, however, users can quit the social network without saying goodbye to much of the most desirable content they've added to their profile.
It creates opportunity. Now that Facebook users can export some of their Facebook data, companies, entrepreneurs and developers will have the opportunity to do something with it. You can be sure, for example, that other social networking services will look to enable their members and prospective members to quickly and easily populate their profiles using content in the format Facebook provides it in for download. (So this will make diaspora and the new entrants to the world of networks life a lot easier!)
The Bad
Not everything is included. Facebook may be permitting the export of important content (photos, messages, etc.), but you apparently can't, for instance, export all of your friends' contact information. In other words, there's a lot to be desired and Facebook certainly isn't giving away the farm.
You can't export Facebook. Content may be king, but the Facebook experience is her queen. On paper, being able to download your Facebook content seems really useful, but it remains to be seen whether the vast majority of Facebook users will find a use for the content without the accompanying experience.
The Ugly
It's a scammer's dream. Even the most innocuous information can be used for malicious purposes. Information downloaded from a Facebook account, for instance, could be used to crack a password or steal someone's identity. Now that information can be downloaded from Facebook with a few clicks on a button, scammers and hackers may find compromising Facebook accounts to be even more worthwhile than before.
Facebook need to implement authentication, possibly it is opt in but it needs to be done. Louise Robertson LiveEnsure.
Source -Patricio Robles- econsultancy.
Wednesday, 6 October 2010
Are you a Digital Snail?
Are You a Digital Snail?
All the time I get captures by people who have just mastered texting, who barely have a website running, who haven't a clue how to start a blog (or a Facebook page, or a Twitter feed, and so on), and who question of whether they should do any of it.
What advice would you give is a "digital slowcoach?"
Here are five simple things you can do now to catch up.
1. Create a solid Web presence using one of several free website development tools (for non-geeks) like Weebly, Wix, Webs, Yola.com, or Flavors.me. For a stupid proof-easy solution, use blog software from WordPress or Eblogger to set up your main Web page. (Chuck out brochure wear, matching t-shirts, cheesy executives are gone forever.) Socially plumb your site, look at the tool bar on the bottom of http://www.liveensure.com/ a totally connected site.
1. Create a solid Web presence using one of several free website development tools (for non-geeks) like Weebly, Wix, Webs, Yola.com, or Flavors.me. For a stupid proof-easy solution, use blog software from WordPress or Eblogger to set up your main Web page. (Chuck out brochure wear, matching t-shirts, cheesy executives are gone forever.) Socially plumb your site, look at the tool bar on the bottom of http://www.liveensure.com/ a totally connected site.
2. Open the door to interaction by including an obvious way for people to get in touch with you. Some companies rely on contact forms, but I much prefer an actual email address that belongs to an actual person because it signals that you are approachable and willing to engage.
3. Start a database. A customer and prospect list is key to any kind of successful engagement. Even a simple spreadsheet will do.
4. Start publishing. Start a newsletter for your customers or your vendors. Launch a blog and commit to refreshing it two or three times per week.
Use a simple Flip camera to create customer testimonial videos onsite, at tradeshows and events. Upload them to YouTube. http://youtu.be/_5Gpzt6vgIQ this one of mine not great as you will see, but has over 1000 viewing and traffics hits to our partner Mo-Call- low cost international calls site.(I love their catch phrase!)
Use Flickr to catalog fun and interesting photos of your business, staff and customers at work, and feature them on your site. Showcase photos and videos on your main site and facebook, it is very easy http://bit.ly/cQIp27
5. DIY. While getting outside help to kick-start your efforts may be helpful, don't cede your publishing or social media management completely to consultants or (please!) interns. The best way to learn how to master social channels is to first wade in yourself.
Now if you are digital snail, you are probably a bit of a Cloud tortoise too, so to be cucumber cool watch this clip.
Benjamin Cohen, consumerises an explanation of the cloud on Channel 4 News.
http://www.channel4.com/news/catch-up/display/playlistref/051010/clipid/051010_CLOUD_C4N
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