How To Feed A Man!

Now why would I put such a sexist title in my blog... well unsually I have a personal story to tell.

Monday: Brown Parcel Arrives from Amazon

I love amazon and am expecting loads of bits for christmas, but this is to my married name.

The cover is a very pretty bimbo-esque girl and cake...Page 9 proclaims:
The Book is for My Beloved Man L

Darling YOu
You're all the Man I've Ever wanted ..
And yet somehow, You've made that More
Thank You
Always Yours Butterfly S

Another photo of blonde in shorts.

OMG as my teenagers would say:

Tuesday:
Phone Amazon no idea can't help me
Wednesday: Husband is Switzerland did he send book resounding NO, Interogate Children now they did not send the book teenagers describe it as an EGO publication and not their style at all.
Thursday: So has my husband got a mistress has she sent the book.

Book has gone under the sofa back in brown packaging, shown to our housekeeper who says its all a bit dodgy.
Friday: I go to my boxing class at Exclusive Gym, and share the cook book story with the other ladies. They all got one and for a while a couple thought I had sent it as a joke.

So who actually sent the book... unsolicited in a brown card box

Now 5 days later I notice on page emblazoned with the word LOVE in red a message from Richard Caring telling me to take little time for something most special...does he know his clients... not all of them have feeding their husband as a priority.

Did anyone ask the basic marketing questions?

Who are the recipients?
What do you want them to feel when they recieve it?
What do you want them to do with it?
Does it reflect the brand values?
Is the messaging clear enough? In this case a brown card box with 0 message!

I don't think the local marketing team even saw the book let alone showed it to a couple of members to get reaction.

I am laughing now and will use the book as an example in my social media sessions, asking the question who do you think sent me this.

(And then I will give it to a bride to be it is a hen night gift more than a kitchen staple I will stick withMr Roux and Delia... I don't plan to start cooking in cut off denim shorts)