Today means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Leading professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter Linkedin and Facebook.
The challenge figuring out how to move beyond social media hype and implement practical management practices into their daily work routines.
If your marketing department is still thinking about it... I would challenge the longevity of your business or department watch this:
It not easy to move into this if you are still indirect mail and exhibition mode.
Think about the power of letting someone else saying things about your brand without marketing in edit mode... how strong are real words on the web.
http://mashable.com/2010/07/14/online-brand-management/
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