Social Rules as debated at last weeks #Mashupevent

Thank goodness for twitter I used the tweet threat to put together the key points of the conversations at last weeks London #Mashup debate on 'The New Rules of Social Media'.

1. Are we trying to enforce 10 year old rules on a new generation who like to be vocal !
2. You wouldn’t go into a pub and scream your personal details to anyone who'll listen! So don’t do it online.
3. There is a need for better regulations to have better security policy from social media sites
4. The rule that hasn't changed: if U upload something online U no longer own it
5. New rule - offline conversations are private, online conversations are broadcast
6. Privacy software is available companies, sites and applications need to adopt it.

It was lively night that bounced around Social media, broadly speaking facebook is still for friends to friends, clever commercial businesses have built successful commercial models around their fanpage and email promotion.

We were introduced to http://www.minutebox.com/, a fantastic new portal where consumers can bid on experts time and enage with them online. Great use of the wave of social internet use to create a business model, this is the way forward for consultancy.

I would like to see new apps, websites and communities taking advantage of new technologies to secure and protect their users. OVERT PLUG here for our new multifactor authentication solution: http://www.liveensure.com/ it is a mash up for developers to integrate into their site or application to website to protect their users. Just like you opt out of mailing and marketing lists it would be great to be able to opt into privacy!

I am putting theTony Fish slides in my blog again this week as they do represent the rapid change in the social space.

New rules for living in a digital age

View more presentations from Tony Fish.

MashUp*- New Social Rules Tonight.

The New Social Rules - 24th November 2010

What a busy November it seems to have been with Facebook launching a new service, offering email to its user base and opening more data about ourselves to a large organisation, what does this mean to The New Social Rules now?

I am looking forward to some interesting debate tonight with 100 people registered social media speakers from PayPal, ex Managing Director of MSN UK, Ketchum Pleon, Twitjobs and an angel investor the panel will be sharing their insights. The new rules of communication and are constantly changing our outlook on the decisions we make now and also the impact they will have on our future career, children and financial well being.

Yasmo Live is being road tested at this event, the first real-time on-site networking app, will allow you to search through the picture-based profiles of fellow attendees directly on your mobile phone, to identify contacts of interest and connect with them instantly.

I have registered with this new tool, but found the experience clunky and cannot get the app on my blackberry... slightly disappointed as this technology was bigged up you may have more luck than I have Yasmo Live http://yasmolive.com/ (Still can't get it working hoping someone will show me tonight before a glass of fine cold white wine)

Hellotxt http://hellotxt.com/ demonstrating their latest app and how it can benefit you.

Surprised not to see them mention Loky... not heard of it, I am loving it, it is the app for adding privacy to your social activity.


http://www.loky.me/

I really love the loky shake to shut feature..awesome.

I will blog a bit more about loky soon, but if you have an android phone this app is just what you need.

New rules for living in a digital age

View more presentations from Tony Fish.

Fast Growth Club.. a good face to face meeting

We all now know the importance of social media and its business the benefits, and are learning the right way of promoting through social media marketing. Sometimes though, you have to give your laptop a rest, get out there and mingle. Knowledge Peers event for Growth Club members was the cream of mingling at Ping Pong Dim Sum in Bread Street was a resounding 'social' success.

In the relaxed setting of this 21st century tea house we enjoyed the very best dimsum, conversation and networking. Knowledge Peers were seeking ideas on the biggest challenges currently facing UK growth companies. And the cameras, were out, I am sure the images will be on line soon.
http://www.knowledgepeers.com/members/sr00000660/new.html?destination=%2Findex.html

Sir Eric Peacock has been appointed chairman, he started the evening with a charismatic presentation,the prominent serial entrepreneur took his own business Babygro PlC to a full stock exchange listing, he brings his skills to the Knowledge Peers Team. I look forward to some lively sessions with him at the helm.

Jonathan of PingPongDimSum the spirited new chinese brand offering a real 21st Century social foodie experience gave a quick overview of how they have made headway in this recession. http://www.pingpongdimsum.com/ He put it down to recruiting the right people, investing time in training and education... I think he should mention the very high standard of great tasting food they continually serve I am their marshmallow dumplings biggest fan!

The room was full of interesting people, young energetic Paulina explained how GrantTree help startups get government funding. http://www.granttree.co.uk/ David Walter of http://www.first-takeuk.com/ reinforced my belief that all presenters need a little bit of coaching to keep them slick, were not talking 90s power stuff but real engagement skills of today. I went on voicefactory course with Stella Arman who worked on my pitch and tone in the summer that was excellent for confidence building. http://www.voice-factory.co.uk/

Interestingly this event had great buzz on the night... and a few guests have created digital buzz looking forward to Knowledge Peers joining realtime marketing companies soon.

Video Link below

http://www.knowledgepeers.com/networks/592/item.html?id=5127

Linkedin- New Company Beta

Good Morning,

I think that most marketeers and business get that Linkedin is the business community of the moment to tap into, I will let Guru Guy Kawasaki give you his list of 10 things you can do.

http://blog.linkedin.com/blog/2007/07/ten-ways-to-use.html

As a company you a profile is essential both on Linkedin and Facebook, google likes it your customers and staff like it, I won't bore with you with whose doing it David Meerman Scotts latest book - Realtime marketing covers recent successes.

Linkedin- Add Your Products and Services

I just want to bring to your attention this new beta, you can now add your products and services to your company profile, these can get then be reccomended by your customers. A great additions.

http://www.linkedin.com/company/palm-tree-technology/products

I will share my social media matrix next blog post... for now:

1. jump onto linkedin
2. Update or list your Company Profile
3. Add your products and services
4. request recommendations.

All this activity increases your digital footprint so more people find you more frequently.

Are you Heading for a Real Time Social Media Crash....

By now, many of you have seen or heard about the Dave Carroll YouTube video and how United Airlines' baggage handlers mangled his guitar. It demonstrates the power of authenticity, creativity and compelling content to grab attention and send PR executives reeling. http://youtu.be/5YGc4zOqozo

The numbers of YouTube views in excess of 9 million and Twitter tweets are just staggering. Dave Carroll's video undermines United Airlines' reputation and hurts its brand. But just have a look at Taylor Guitars, how they turned this into their opportunity!

It's a great story of how a little guy took on the indifferent corporate giant, but the numbers behind the story are just as interesting.

By the Numbers

A comparison of the numbers demonstrates the viral effect of YouTube. Consider the following. As of today:

Dave's YouTube video:

Number of views: 9,442,500 view

Number of comments: 27,288 comments

In contrast:

United Airlines YouTube Channel

Channel Views: 122,791

Most viewed video: 86,415 views

Most discussed video: 122 comments

You can still see the negative Channel comments with no response from United Airlines, on Twitter and Youtube... the shadow is permanent.

And note, no news from the UA pressroom (though they did at the time speak with reporters).

Beyond the Numbers

This demonstrates the power of YouTube, turning an obscure musician into a video star and corporate headache in less than a week.

The Internet became for United Airlines an open platform for critics, and United Airlines could not or did not want to keep up with public reaction.

• Their traditional news channel remains silent.
• Their YouTube Channel became a platform for snarky, negative comments with no reaction from United Airlines.
• And the 9 posts on Twitter don't communicate, in my opinion, an authentic, heart felt apology.

Making a charitable donation is nice, but it doesn't address the the problem that prompted Dave Carroll to make a video in the first place. They should have replaced the guitars that simple!

Thought
I don't want to pick on United. I am a social girl after all but did they bury their common sense in the sand.

Social media is forcing all companies to reevaluate their PR,marketing, communications and support strategies. Carroll resorted to something that works: authenticity. And he did so in a way that was meaningful and entertaining. It recounted an experience that we all can appreciate. And so with all the resources that it has, United Airlines was crushed by creative storytelling. (Forget news releases and investigative reporting when you have music videos.)

First of all, United Airlines did follow the first rule of crisis communications by apologizing and trying to make amends.


It's their failure to leverage and integrate their online channels that is at issue. They did not apologize using the same media...

This crisis will pass. One entertaining video will not bring down an airline. And the good news is that the next video will have to be amazing to get this kind of reaction.

YouTube gives power to the people, but this video certainly raises the stakes of what is needed to get attention and make news. Less talented people will still need to write letters and reach out to local news action reporters.





TIPS


ENGAGE in the midst of the crisis! Ask the customer what they want get them to define it.


Twitter: Use and monitor at all times.


Relationships: Establish with journalists and with your Facebook Fans.. make them your supporters.

Fortunately David Meerman has just published the Book of the moment in the US to Rave Reviews and it is available here from 22nd November:

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now by David Meerman Scott
Permalink: http://www.amazon.co.uk/gp/product/0470645954

Useful Links
http://www.socialmediaexaminer.com/author/admin/
The full Guitar story http://www.socialmediatoday.com/SMC/109126