Social Media for Business

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Social Media for Business

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How To Feed A Man!

Now why would I put such a sexist title in my blog... well unsually I have a personal story to tell.

Monday: Brown Parcel Arrives from Amazon

I love amazon and am expecting loads of bits for christmas, but this is to my married name.

The cover is a very pretty bimbo-esque girl and cake...Page 9 proclaims:
The Book is for My Beloved Man L

Darling YOu
You're all the Man I've Ever wanted ..
And yet somehow, You've made that More
Thank You
Always Yours Butterfly S

Another photo of blonde in shorts.

OMG as my teenagers would say:

Tuesday:
Phone Amazon no idea can't help me
Wednesday: Husband is Switzerland did he send book resounding NO, Interogate Children now they did not send the book teenagers describe it as an EGO publication and not their style at all.
Thursday: So has my husband got a mistress has she sent the book.

Book has gone under the sofa back in brown packaging, shown to our housekeeper who says its all a bit dodgy.
Friday: I go to my boxing class at Exclusive Gym, and share the cook book story with the other ladies. They all got one and for a while a couple thought I had sent it as a joke.

So who actually sent the book... unsolicited in a brown card box

Now 5 days later I notice on page emblazoned with the word LOVE in red a message from Richard Caring telling me to take little time for something most special...does he know his clients... not all of them have feeding their husband as a priority.

Did anyone ask the basic marketing questions?

Who are the recipients?
What do you want them to feel when they recieve it?
What do you want them to do with it?
Does it reflect the brand values?
Is the messaging clear enough? In this case a brown card box with 0 message!

I don't think the local marketing team even saw the book let alone showed it to a couple of members to get reaction.

I am laughing now and will use the book as an example in my social media sessions, asking the question who do you think sent me this.

(And then I will give it to a bride to be it is a hen night gift more than a kitchen staple I will stick withMr Roux and Delia... I don't plan to start cooking in cut off denim shorts)

Make the most of your Exhibtion Investment with Social Media.

Using social and digital media during your events, tradeshows even christmas celebrations might seem obvious, but many marketing and sales organisations fail to take full advantage of the low-cost and low-effort platforms that digital channels provide.







If you’re planning to exhibit at a tradeshow or host a company event, here are some ways to incorporate social networking and digital media into your planning to make the “big day” run smoothly and get the best return on your investment.

Pre-Event Planning and Audience Engagement:

The biggest challenges with any event is trying to anticipate attendee numbers because one hundred people might sign up for the event but it’s normal to expect drop out on the day. Here are some of the digital and social media platforms to help increase your attendance and reduce drop off rates.

Create a microsite for the event; a microsite is a landing page with information about the event, which could also include registration forms, speaker timetables and biographies and any information the attendee needs. Think laterally and include information that will make the guest experience as enjoyable and seamless as possible, for example, include information on parking, WiFi availability at the event and disabled access.

Put the event on Linkedin and Facebook, use twitter to keep followers updated with your activities at the show, promote the show #tag.

Save-the-date email to registered guests four to six weeks before the event;
A week later send an invitation.
Finally, send a reminder for the event a day prior.
Post Event share content via slideshare, linkedin facebook and direct email. (Run a webinar for those who missed the show our my friends a powwownow make this cost effective and fun!)

At the show- don't be Dull! And don't ignore the punters... someone doing work or checking personal emails is a definite waste of exhibition space.

Create a buzz Array and Fabriqate can develop a video game or app based on your brand and advise on giveaways that get past the bin on the way out.

The video game is a great example of using digital marketing to attract attention to your brand during an event and connecting after.

Lastly, invite registrants to sign up for your company's Facebook page, to register for your blog, sign up for your newsletter, your RSS feed or connect on Twitter.

Quite simply keep the connection ongoing. (without being a spam pest)