Privacy on Facebook, is it a Generation thing?

Privacy on Facebook is still trending topic, with normal people being’ fraped’ and drama’s involving identity theft hitting the press every day.

Common Sense will protect you:

Whenever you want to post something on Facebook, stop and think.
Is this something that anyone would be allowed to see ?
(My mother is on my friends list will she blush!)

If you can feel confident the posting won’t come back and bite you: click the button
If no, think twice before posting !

Maybe you use Facebook to communicate your feelings to friends so you are not prepared to make this consideration each time you want to post something? So take care with your settings what your friends can see. Make sure to do this ! Without these your images and messages can be sent out across the web without you knowing.
Here is a great blogpost on protecting your privacy on Facebook :

http://www.allfacebook.com/facebook-privacy-tips-2010-01

THOSE Embarassing Photos seem funny today... but
This is a guideline to heed and you can be sure that those wild or drunk pictures can only be seen by your drinking mates who were with you at that wild party.
Make sure your boss or colleagues will NOT be able to see this photo album.

Of course I believe authentication is key to protecting users on facebook, and I am sure we will see them taking steps to protect us from the not so funny side of identity theft very soon.

Maybe privacy is most of all a problem of our generation ? The world is changing and so are the rules.

This blogpost and links was inspired by the great Geert Conard- full post below.

http://geertconard.blogspot.com/2010/09/privacy-on-social-media-video.html

Tweetastic Tips

If you are just starting out on Twitter, it can be pretty confusing. If you have been using it for a little while, it can STILL be confusing. But once you get the hang of the motion in the ocean, Twitter can help you make waves.

Here are my Top Tweet tips:

1. TARGETED Followers count, not NUMBER of Followers porn stars and teenager do not make for good followers: many Twitter accounts is that the administrator either focus on thousands of followers Twitter is definitely a numbers game, but that only plays a percentage into the effectiveness of your Twitter campaign. Finding the right, targeted audience to interact and engage is key.

www.Listorious.com can help you locate the best people a wonderful site that helps you search by subject, keyword and more.
ww.Wefollow.com which offers a similar outlook.
Follow the RIGHT people, not hundreds of faceless people who can be either spammers or extremely infrequent users.

2. Don't Like Twitter, Don't Use It: By Twitter I mean Twitter.com.
If you haven't been on the site for a few months, you might want to check back in. Twitter has really worked hard to make bold strides in design to make it easier to understand and navigate. Free platforms such as HootSuite and TweetDeck allow you to get use Twitter on your own means with interfaces that are much more user-friendly.

3. Lists: What is a Twitter List? Say for example that you wanted to know what your competition is tweeting about. Go to Twitter and start a list called "competition", then add all of the competitors that you want to follow. Then you can simply login, go to the list, and read every tweet that has been said by the members of the list. This is a great monitoring tool and also great for interaction.

4. TEO: TEO is simply Twitter Engine Optimization # Hash tags are a great way to make your post friendly for people searching about your subject matter. Say you are a recruiter looking to fill a secretary position in Geneva. After your tweet about the vacancy, you can add hashtags such as #secretary #officejobs #geneva to make your post easier to find when people search for the key terms. It takes practice...but works!

5. Share: "I don't have time to tweet," find ways of making your life easier. That is where RSS feeds, Google Alerts and more come in. Find content, sites and topics that you enjoy and then get them sent directly to your inbox. When you get the feed or alert, look through to see if there is anything worth sharing on Twitter.

9 times out of 10 there will be, so go on and share the story and link!
Easy as that! Look out for retweet icons and simply click and share add your comment.
It is a great way to stay abreast of the latest news, while helping engage, entertain and educate your audience.

Twitter gets you in front of audiences of thousands while increasing your profile, visibility and brand recognition.

Follow:
LouiseRobertson
LiveEnsure
RossMac2310

Alone Together: A Scarey but true reflection on Social Media

The title of Sherry Turkles book, Alone Together, is chilling.

People are totally into email, Facebook thumbs-up/thumbs-down settings, a paradoxical thing happens: even though you're alone, you get into this situation where you're continually looking for your next message, and to have a sense of approval and validation.

You're alone but looking for approval as though you were together--the little red light going off on the BlackBerry to see if you have somebody's validation. Texting is the same thing. (My husband became text obsessed recently and it was part of his disconnection with us his family. He called it a distraction I think it became an addiction.)

Sherry makes a statement in her book, that if you don't learn how to be alone, you'll always be lonely, that loneliness is failed solitude. We're raising a generation that has grown up with constant connection, and only knows how to be lonely when not connected. This capacity for generative solitude is very important for the creative process, but if you grow up thinking it's your right and due to be tweeted and retweeted, to have thumbs up on Facebook...we're losing a capacity for autonomy both intellectual and emotional.

Twitter

Sherry thinks it's an interesting notion that sharing becomes part of actually having the thought. It's not "I think therefore I am," it's, "I share therefore I am." Sharing as you're thinking opens you up to whether the group likes what you're thinking as becoming a very big factor in whether or not you think you're thinking well. Is Twitter fun, is it interesting to hear the aperçus of people? Of course! I certainly don't have an anti-Twitter position. It's just not everything.

So find time to be disconnected, talk to people and keep things real, it is so important we are humans not machines.

http://www.fastcompany.com/1716844/alone-together-an-mit-professors-new-book-urges-us-to-unplug

Social Media for Business

What a good way to start the New Year a slide deck with great stats, tools and images, and you can scan it rapidly.
Get ready for 2011

Social Media for Business

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How To Feed A Man!

Now why would I put such a sexist title in my blog... well unsually I have a personal story to tell.

Monday: Brown Parcel Arrives from Amazon

I love amazon and am expecting loads of bits for christmas, but this is to my married name.

The cover is a very pretty bimbo-esque girl and cake...Page 9 proclaims:
The Book is for My Beloved Man L

Darling YOu
You're all the Man I've Ever wanted ..
And yet somehow, You've made that More
Thank You
Always Yours Butterfly S

Another photo of blonde in shorts.

OMG as my teenagers would say:

Tuesday:
Phone Amazon no idea can't help me
Wednesday: Husband is Switzerland did he send book resounding NO, Interogate Children now they did not send the book teenagers describe it as an EGO publication and not their style at all.
Thursday: So has my husband got a mistress has she sent the book.

Book has gone under the sofa back in brown packaging, shown to our housekeeper who says its all a bit dodgy.
Friday: I go to my boxing class at Exclusive Gym, and share the cook book story with the other ladies. They all got one and for a while a couple thought I had sent it as a joke.

So who actually sent the book... unsolicited in a brown card box

Now 5 days later I notice on page emblazoned with the word LOVE in red a message from Richard Caring telling me to take little time for something most special...does he know his clients... not all of them have feeding their husband as a priority.

Did anyone ask the basic marketing questions?

Who are the recipients?
What do you want them to feel when they recieve it?
What do you want them to do with it?
Does it reflect the brand values?
Is the messaging clear enough? In this case a brown card box with 0 message!

I don't think the local marketing team even saw the book let alone showed it to a couple of members to get reaction.

I am laughing now and will use the book as an example in my social media sessions, asking the question who do you think sent me this.

(And then I will give it to a bride to be it is a hen night gift more than a kitchen staple I will stick withMr Roux and Delia... I don't plan to start cooking in cut off denim shorts)

Make the most of your Exhibtion Investment with Social Media.

Using social and digital media during your events, tradeshows even christmas celebrations might seem obvious, but many marketing and sales organisations fail to take full advantage of the low-cost and low-effort platforms that digital channels provide.







If you’re planning to exhibit at a tradeshow or host a company event, here are some ways to incorporate social networking and digital media into your planning to make the “big day” run smoothly and get the best return on your investment.

Pre-Event Planning and Audience Engagement:

The biggest challenges with any event is trying to anticipate attendee numbers because one hundred people might sign up for the event but it’s normal to expect drop out on the day. Here are some of the digital and social media platforms to help increase your attendance and reduce drop off rates.

Create a microsite for the event; a microsite is a landing page with information about the event, which could also include registration forms, speaker timetables and biographies and any information the attendee needs. Think laterally and include information that will make the guest experience as enjoyable and seamless as possible, for example, include information on parking, WiFi availability at the event and disabled access.

Put the event on Linkedin and Facebook, use twitter to keep followers updated with your activities at the show, promote the show #tag.

Save-the-date email to registered guests four to six weeks before the event;
A week later send an invitation.
Finally, send a reminder for the event a day prior.
Post Event share content via slideshare, linkedin facebook and direct email. (Run a webinar for those who missed the show our my friends a powwownow make this cost effective and fun!)

At the show- don't be Dull! And don't ignore the punters... someone doing work or checking personal emails is a definite waste of exhibition space.

Create a buzz Array and Fabriqate can develop a video game or app based on your brand and advise on giveaways that get past the bin on the way out.

The video game is a great example of using digital marketing to attract attention to your brand during an event and connecting after.

Lastly, invite registrants to sign up for your company's Facebook page, to register for your blog, sign up for your newsletter, your RSS feed or connect on Twitter.

Quite simply keep the connection ongoing. (without being a spam pest)

Social Rules as debated at last weeks #Mashupevent

Thank goodness for twitter I used the tweet threat to put together the key points of the conversations at last weeks London #Mashup debate on 'The New Rules of Social Media'.

1. Are we trying to enforce 10 year old rules on a new generation who like to be vocal !
2. You wouldn’t go into a pub and scream your personal details to anyone who'll listen! So don’t do it online.
3. There is a need for better regulations to have better security policy from social media sites
4. The rule that hasn't changed: if U upload something online U no longer own it
5. New rule - offline conversations are private, online conversations are broadcast
6. Privacy software is available companies, sites and applications need to adopt it.

It was lively night that bounced around Social media, broadly speaking facebook is still for friends to friends, clever commercial businesses have built successful commercial models around their fanpage and email promotion.

We were introduced to http://www.minutebox.com/, a fantastic new portal where consumers can bid on experts time and enage with them online. Great use of the wave of social internet use to create a business model, this is the way forward for consultancy.

I would like to see new apps, websites and communities taking advantage of new technologies to secure and protect their users. OVERT PLUG here for our new multifactor authentication solution: http://www.liveensure.com/ it is a mash up for developers to integrate into their site or application to website to protect their users. Just like you opt out of mailing and marketing lists it would be great to be able to opt into privacy!

I am putting theTony Fish slides in my blog again this week as they do represent the rapid change in the social space.

New rules for living in a digital age

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