Social Media for Business

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Social Media for Business

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How To Feed A Man!

Now why would I put such a sexist title in my blog... well unsually I have a personal story to tell.

Monday: Brown Parcel Arrives from Amazon

I love amazon and am expecting loads of bits for christmas, but this is to my married name.

The cover is a very pretty bimbo-esque girl and cake...Page 9 proclaims:
The Book is for My Beloved Man L

Darling YOu
You're all the Man I've Ever wanted ..
And yet somehow, You've made that More
Thank You
Always Yours Butterfly S

Another photo of blonde in shorts.

OMG as my teenagers would say:

Tuesday:
Phone Amazon no idea can't help me
Wednesday: Husband is Switzerland did he send book resounding NO, Interogate Children now they did not send the book teenagers describe it as an EGO publication and not their style at all.
Thursday: So has my husband got a mistress has she sent the book.

Book has gone under the sofa back in brown packaging, shown to our housekeeper who says its all a bit dodgy.
Friday: I go to my boxing class at Exclusive Gym, and share the cook book story with the other ladies. They all got one and for a while a couple thought I had sent it as a joke.

So who actually sent the book... unsolicited in a brown card box

Now 5 days later I notice on page emblazoned with the word LOVE in red a message from Richard Caring telling me to take little time for something most special...does he know his clients... not all of them have feeding their husband as a priority.

Did anyone ask the basic marketing questions?

Who are the recipients?
What do you want them to feel when they recieve it?
What do you want them to do with it?
Does it reflect the brand values?
Is the messaging clear enough? In this case a brown card box with 0 message!

I don't think the local marketing team even saw the book let alone showed it to a couple of members to get reaction.

I am laughing now and will use the book as an example in my social media sessions, asking the question who do you think sent me this.

(And then I will give it to a bride to be it is a hen night gift more than a kitchen staple I will stick withMr Roux and Delia... I don't plan to start cooking in cut off denim shorts)

Make the most of your Exhibtion Investment with Social Media.

Using social and digital media during your events, tradeshows even christmas celebrations might seem obvious, but many marketing and sales organisations fail to take full advantage of the low-cost and low-effort platforms that digital channels provide.







If you’re planning to exhibit at a tradeshow or host a company event, here are some ways to incorporate social networking and digital media into your planning to make the “big day” run smoothly and get the best return on your investment.

Pre-Event Planning and Audience Engagement:

The biggest challenges with any event is trying to anticipate attendee numbers because one hundred people might sign up for the event but it’s normal to expect drop out on the day. Here are some of the digital and social media platforms to help increase your attendance and reduce drop off rates.

Create a microsite for the event; a microsite is a landing page with information about the event, which could also include registration forms, speaker timetables and biographies and any information the attendee needs. Think laterally and include information that will make the guest experience as enjoyable and seamless as possible, for example, include information on parking, WiFi availability at the event and disabled access.

Put the event on Linkedin and Facebook, use twitter to keep followers updated with your activities at the show, promote the show #tag.

Save-the-date email to registered guests four to six weeks before the event;
A week later send an invitation.
Finally, send a reminder for the event a day prior.
Post Event share content via slideshare, linkedin facebook and direct email. (Run a webinar for those who missed the show our my friends a powwownow make this cost effective and fun!)

At the show- don't be Dull! And don't ignore the punters... someone doing work or checking personal emails is a definite waste of exhibition space.

Create a buzz Array and Fabriqate can develop a video game or app based on your brand and advise on giveaways that get past the bin on the way out.

The video game is a great example of using digital marketing to attract attention to your brand during an event and connecting after.

Lastly, invite registrants to sign up for your company's Facebook page, to register for your blog, sign up for your newsletter, your RSS feed or connect on Twitter.

Quite simply keep the connection ongoing. (without being a spam pest)

Social Rules as debated at last weeks #Mashupevent

Thank goodness for twitter I used the tweet threat to put together the key points of the conversations at last weeks London #Mashup debate on 'The New Rules of Social Media'.

1. Are we trying to enforce 10 year old rules on a new generation who like to be vocal !
2. You wouldn’t go into a pub and scream your personal details to anyone who'll listen! So don’t do it online.
3. There is a need for better regulations to have better security policy from social media sites
4. The rule that hasn't changed: if U upload something online U no longer own it
5. New rule - offline conversations are private, online conversations are broadcast
6. Privacy software is available companies, sites and applications need to adopt it.

It was lively night that bounced around Social media, broadly speaking facebook is still for friends to friends, clever commercial businesses have built successful commercial models around their fanpage and email promotion.

We were introduced to http://www.minutebox.com/, a fantastic new portal where consumers can bid on experts time and enage with them online. Great use of the wave of social internet use to create a business model, this is the way forward for consultancy.

I would like to see new apps, websites and communities taking advantage of new technologies to secure and protect their users. OVERT PLUG here for our new multifactor authentication solution: http://www.liveensure.com/ it is a mash up for developers to integrate into their site or application to website to protect their users. Just like you opt out of mailing and marketing lists it would be great to be able to opt into privacy!

I am putting theTony Fish slides in my blog again this week as they do represent the rapid change in the social space.

New rules for living in a digital age

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MashUp*- New Social Rules Tonight.

The New Social Rules - 24th November 2010

What a busy November it seems to have been with Facebook launching a new service, offering email to its user base and opening more data about ourselves to a large organisation, what does this mean to The New Social Rules now?

I am looking forward to some interesting debate tonight with 100 people registered social media speakers from PayPal, ex Managing Director of MSN UK, Ketchum Pleon, Twitjobs and an angel investor the panel will be sharing their insights. The new rules of communication and are constantly changing our outlook on the decisions we make now and also the impact they will have on our future career, children and financial well being.

Yasmo Live is being road tested at this event, the first real-time on-site networking app, will allow you to search through the picture-based profiles of fellow attendees directly on your mobile phone, to identify contacts of interest and connect with them instantly.

I have registered with this new tool, but found the experience clunky and cannot get the app on my blackberry... slightly disappointed as this technology was bigged up you may have more luck than I have Yasmo Live http://yasmolive.com/ (Still can't get it working hoping someone will show me tonight before a glass of fine cold white wine)

Hellotxt http://hellotxt.com/ demonstrating their latest app and how it can benefit you.

Surprised not to see them mention Loky... not heard of it, I am loving it, it is the app for adding privacy to your social activity.


http://www.loky.me/

I really love the loky shake to shut feature..awesome.

I will blog a bit more about loky soon, but if you have an android phone this app is just what you need.

New rules for living in a digital age

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Fast Growth Club.. a good face to face meeting

We all now know the importance of social media and its business the benefits, and are learning the right way of promoting through social media marketing. Sometimes though, you have to give your laptop a rest, get out there and mingle. Knowledge Peers event for Growth Club members was the cream of mingling at Ping Pong Dim Sum in Bread Street was a resounding 'social' success.

In the relaxed setting of this 21st century tea house we enjoyed the very best dimsum, conversation and networking. Knowledge Peers were seeking ideas on the biggest challenges currently facing UK growth companies. And the cameras, were out, I am sure the images will be on line soon.
http://www.knowledgepeers.com/members/sr00000660/new.html?destination=%2Findex.html

Sir Eric Peacock has been appointed chairman, he started the evening with a charismatic presentation,the prominent serial entrepreneur took his own business Babygro PlC to a full stock exchange listing, he brings his skills to the Knowledge Peers Team. I look forward to some lively sessions with him at the helm.

Jonathan of PingPongDimSum the spirited new chinese brand offering a real 21st Century social foodie experience gave a quick overview of how they have made headway in this recession. http://www.pingpongdimsum.com/ He put it down to recruiting the right people, investing time in training and education... I think he should mention the very high standard of great tasting food they continually serve I am their marshmallow dumplings biggest fan!

The room was full of interesting people, young energetic Paulina explained how GrantTree help startups get government funding. http://www.granttree.co.uk/ David Walter of http://www.first-takeuk.com/ reinforced my belief that all presenters need a little bit of coaching to keep them slick, were not talking 90s power stuff but real engagement skills of today. I went on voicefactory course with Stella Arman who worked on my pitch and tone in the summer that was excellent for confidence building. http://www.voice-factory.co.uk/

Interestingly this event had great buzz on the night... and a few guests have created digital buzz looking forward to Knowledge Peers joining realtime marketing companies soon.

Video Link below

http://www.knowledgepeers.com/networks/592/item.html?id=5127

Linkedin- New Company Beta

Good Morning,

I think that most marketeers and business get that Linkedin is the business community of the moment to tap into, I will let Guru Guy Kawasaki give you his list of 10 things you can do.

http://blog.linkedin.com/blog/2007/07/ten-ways-to-use.html

As a company you a profile is essential both on Linkedin and Facebook, google likes it your customers and staff like it, I won't bore with you with whose doing it David Meerman Scotts latest book - Realtime marketing covers recent successes.

Linkedin- Add Your Products and Services

I just want to bring to your attention this new beta, you can now add your products and services to your company profile, these can get then be reccomended by your customers. A great additions.

http://www.linkedin.com/company/palm-tree-technology/products

I will share my social media matrix next blog post... for now:

1. jump onto linkedin
2. Update or list your Company Profile
3. Add your products and services
4. request recommendations.

All this activity increases your digital footprint so more people find you more frequently.